KANINE DOG DENTAL CARE
Worked in collaboration with Drew Hammond, Ryan Lannoye, and Samuel Gillen to create a new dog dental care brand. There is a current lack of awareness among dog owners about the importance of their dogs dental health. Existing dental kits often lack storage functionality and a strong brand presence, making it difficult to establish a routine and build trust.
Kanine is a new dog dental care brand that positions itself as the friendly, premium choice for pet parents.
To learn more about our project, check out our process book!
FOCUS
Brand Identity
Package Design
Collaborative Studio
Routine-based. Playful. Approachable. Trustworthy. Educational.
Routine-based. Playful. Approachable. Trustworthy. Educational.
BRAND IDENTITY
RESEARCH
By three years of age, 75-85% of dogs will already have some degree of gum disease if they don't regularly receive oral care.
Ideally, dog owners should brush their pets teeth 1–3 times a week, but only 18% actually do.
DENTAL KIT
DENTAL TREAT POUCH
BRUSH REPLACEMENT SET
PRODUCT CONTEXT